第五章: Midjourney商业应用实战
Logo与品牌设计
Logo设计流程
步骤1:明确品牌定位
行业:科技/餐饮/时尚/教育...
风格:现代/复古/极简/奢华...
色彩:蓝色(科技)/绿色(环保)/红色(活力)...
步骤2:生成初稿
/imagine prompt: minimalist logo design, letter "A" monogram, geometric, modern tech company, blue and silver, vector style, simple, clean lines --v 6 --s 0 --ar 1:1
步骤3:批量探索
/imagine prompt: {minimalist, geometric, abstract} logo, {tech, innovation} company, {blue, silver, black} color --repeat 3
步骤4:精修
- 选择最佳方案
- Vary Region调整细节
- 导出高清
- Illustrator矢量化(推荐)
Logo设计模板
科技公司:
/imagine prompt: tech company logo, abstract geometric shape, gradient blue, modern minimalist, innovation, digital, vector --ar 1:1 --v 6 --s 0
餐饮品牌:
/imagine prompt: restaurant logo, vintage badge style, fork and knife, elegant serif font, warm colors, artisanal, hand-drawn feel --ar 1:1
时尚品牌:
/imagine prompt: luxury fashion brand logo, elegant monogram, gold foil effect, serif typography, sophisticated, minimalist --ar 1:1 --v 6
产品可视化
产品渲染模板
电子产品:
/imagine prompt: product photography, wireless earbuds, sleek modern design, matte black finish, floating on white background, studio lighting, commercial photography, 8k, highly detailed --ar 1:1 --v 6 --s 0 --q 2
美妆产品:
/imagine prompt: luxury cosmetic product, perfume bottle, glass and gold, elegant design, soft pink background, studio lighting, product photography, reflections, high-end --ar 2:3 --v 6
家具设计:
/imagine prompt: modern minimalist chair, scandinavian design, wooden legs, fabric cushion, white background, product render, 3d visualization, professional --ar 1:1 --v 6
场景化展示
生活场景应用:
/imagine prompt: smartphone mockup, held in hand, coffee shop environment, natural lighting, lifestyle photography, casual, realistic --ar 2:3 --v 6
氛围烘托:
/imagine prompt: luxury watch on wrist, business suit, office environment, professional lifestyle, editorial photography, depth of field, elegant --ar 16:9 --v 6
社交媒体内容
Instagram帖子
旅行博主:
/imagine prompt: travel photography, beautiful beach at sunset, turquoise water, palm trees, golden hour, tropical paradise, influencer style, vibrant colors --ar 4:5 --v 6 --s 400
美食博主:
/imagine prompt: food photography, gourmet dish, plated beautifully, restaurant quality, garnished, soft natural lighting, appetizing, overhead view --ar 1:1 --v 6
时尚博主:
/imagine prompt: fashion influencer, street style photography, trendy outfit, urban background, confident pose, editorial, natural lighting --ar 4:5 --v 6
营销海报
促销活动:
/imagine prompt: sale promotion poster, modern graphic design, bold typography, "50% OFF", vibrant colors, eye-catching, retail marketing, clean layout --ar 2:3 --v 6
活动宣传:
/imagine prompt: music festival poster, energetic, colorful, abstract shapes, bold text, summer vibes, event marketing, grunge texture --ar 2:3 --v 6 --s 750
内容创作
书籍封面
科幻小说:
/imagine prompt: sci-fi book cover, spaceship, alien planet, stars, futuristic, dramatic lighting, title space at top, epic, high quality illustration --ar 2:3 --v 6 --s 600
悬疑小说:
/imagine prompt: mystery thriller book cover, dark atmosphere, silhouette, foggy street, noir style, moody, cinematic, dramatic shadows --ar 2:3 --v 6
YouTube缩略图
教程频道:
/imagine prompt: youtube thumbnail, educational, arrows and graphics, bright colors, attention-grabbing, text space for title, professional --ar 16:9 --v 6 --s 300
Vlog频道:
/imagine prompt: youtube thumbnail, travel vlog style, exciting moment, vibrant, energetic, lifestyle photography, dynamic --ar 16:9 --v 6
室内设计可视化
空间渲染
现代客厅:
/imagine prompt: modern living room interior, minimalist scandinavian design, large windows, natural light, wooden floor, white walls, plants, cozy, architectural photography, 8k --ar 16:9 --v 6
办公空间:
/imagine prompt: contemporary office interior, open space, glass partitions, ergonomic furniture, professional, clean, bright, architectural visualization --ar 16:9 --v 6
风格探索
多风格对比:
/imagine prompt: bedroom interior, {scandinavian, industrial, bohemian} style, natural lighting, cozy, 8k --ar 16:9
服装设计
时装设计稿
高级定制:
/imagine prompt: haute couture fashion design, evening gown, elegant, flowing fabric, ornate details, fashion illustration, watercolor style, luxury --ar 2:3 --v 6
街头潮流:
/imagine prompt: streetwear design, hoodie and joggers, urban style, bold graphics, modern, fashion sketch, technical drawing --ar 2:3 --v 6
面料与纹理
/imagine prompt: fabric texture design, floral pattern, silk material, repeating pattern, textile design, high resolution, detailed --ar 1:1 --v 6
建筑可视化
建筑外观
现代住宅:
/imagine prompt: modern residential architecture, minimalist design, glass and concrete, geometric shapes, surrounded by nature, architectural photography, golden hour --ar 16:9 --v 6
商业建筑:
/imagine prompt: futuristic office building, innovative architecture, glass facade, urban environment, aerial view, architectural render, 8k --ar 16:9 --v 6
建筑概念
/imagine prompt: concept architecture, parametric design, organic shapes, sustainable building, green architecture, visualization, futuristic --ar 16:9 --v 6 --s 750
广告创意
品牌故事
情感营销:
/imagine prompt: emotional advertising photography, family moment, warm lighting, genuine smiles, lifestyle, heartwarming, professional commercial --ar 16:9 --v 6
奢侈品广告:
/imagine prompt: luxury brand advertisement, elegant model, high-end fashion, sophisticated lighting, aspirational, editorial style, premium --ar 2:3 --v 6
创意概念
超现实广告:
/imagine prompt: surreal advertising concept, impossible scenario, dreamlike, creative, eye-catching, memorable, commercial photography --ar 16:9 --v 6 --s 800
游戏美术
角色概念设计
/imagine prompt: video game character design, fantasy warrior, full armor, weapon, character sheet, multiple angles, concept art, detailed --ar 3:2 --v 6
场景设计
/imagine prompt: game environment design, fantasy castle interior, atmospheric lighting, detailed architecture, concept art for video game, 8k --ar 16:9 --v 6 --s 600
NFT艺术
数字藏品
像素艺术NFT:
/imagine prompt: NFT character, pixel art style, 8bit, unique avatar, colorful, collectible, crypto art, limited edition --ar 1:1 --v 6
生成艺术:
/imagine prompt: generative art, abstract, geometric patterns, vibrant colors, digital art, NFT collection, unique, algorithmic --ar 1:1 --v 6 --s 1000
商业使用注意事项
版权与授权
可商用条件:
- 必须是付费订阅用户(Basic/Standard/Pro)
- 生成的图片归你所有
- 不可生成版权角色(迪士尼、漫威等)
企业使用:
- 年营收>$1,000,000:必须订阅Pro套餐
- 否则:Basic/Standard即可
后期处理建议
必要步骤:
1. Photoshop修复瑕疵(手部、文字)
2. 调整色彩(Camera Raw)
3. 锐化处理
4. 添加品牌元素(logo、slogan)
矢量化(Logo):
1. Midjourney生成初稿
2. Illustrator描摹矢量化
3. 手动精修细节
4. 导出多格式(SVG、EPS、PDF)
工作流程模板
客户项目标准流程
第1步:需求沟通(30分钟)
- 了解品牌定位
- 明确风格偏好
- 确定交付物规格
第2步:方案探索(2小时)
- 生成30-50张初稿
- 分3-5个方向
- 内部筛选10张优秀
第3步:客户提案(1小时)
- 展示3个主推方案
- 每个方案3-5张变体
- 说明设计思路
第4步:精修交付(2小时)
- 根据客户反馈调整
- Vary Region局部重绘
- PS后期处理
- 输出高清成品
总耗时:约5-6小时传统设计:2-3天效率提升:70%+
盈利模式
服务定价参考
Logo设计:
- 基础:¥500-1000(3个方案)
- 高级:¥2000-5000(含VI延展)
产品渲染:
- 单张:¥200-500
- 系列(10张):¥1500-3000
营销素材包:
- 月度套餐:¥3000-8000
- 包含:海报、社交媒体图、banner等
NFT艺术:
- 单个:0.1-10 ETH(视稀缺度)
- 系列(1000个):项目收益分成
总结:Midjourney已成为设计师、营销人员、创作者的强大工具。掌握商业应用技巧,不仅能提升效率,更能开拓新的收入渠道。持续学习,紧跟AI发展,你将在这个时代占据先机。
延伸学习资源:
- Midjourney官方Discord:https://discord.gg/midjourney
- Prompt灵感:https://prompthero.com
- 社区作品:https://midjourney.com/showcase